Embrace Infant Warmer start-up is profiled in Times of India

Bangalore based start-up Embrace was profiled in the Times of India. Bang Design developed the clinic and transport warmer device for Embrace.

Bangalore-based start-up Embrace has created a low-cost infant warmer that promises to save the lives of premature babies who lack access to expensive incubators. In 2007, four students of Stanford University came together at the Institute of Design at Stanford, informally known as d.school. They were from different educational backgrounds and disciplines: Jane Chen was in an MBA programme, Rahul Panicker was working on his PhD in Artificial Intelligence, Naganand Murty was earning an MS in management science and engineering, and Linus Liang an MS in computer science. All they had in common was that they belonged to Stanford University and shared a love of design. Together, they created something wonderful. It started as a class project for a module titled ‘Entrepreneurial Design for Extreme Affordability’. The challenge was to create a low-cost infant incubator. Initially, the group worked to create an inexpensive version of the incubator used in hospital NICUs, that cost between Rs 2 lakh and Rs 13 lakh.

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