Shower Gel Packaging

Our client’s brand is a naughty brand targeted at male aged 16-25, but appealing to all ‘Young at heart” naughty but self-assured males. The brand has its brand values of Cool, Fashionable and Stylish – a brand proposition that is not entirely unique. In addition, the brand does not stand for ‘natural’ and ‘luxury’, two popular levers in the industry. There would be no high-voltage campaigns, as the brand followed a low margin, low promotion strategy.

There would also be no secondary package for the gel. This means that the appeal to its target market had to be effected by the primary packaging design. In keeping with the brand promises, the packaging is uber-male, almost military like – like you would expect diesel oil to come out of it. The package manages to avoid any accidental spilling.

Graphics shown are not the identity of the client.