Parsec was the code name assigned by Tata Indicom to this project envisgaed to take the PCO light years ahead of the competition.The Parsec terminal is a wireless payphone enabling value added features to the PCO such as results, ticketing lottery etc hitherto unseen in this space.
Till date, TTSL had been running their services using disparate elements such as terminals from one brand and communications equipment from another. They felt that the need of the hour was to unify these diverse features under one product, one brand.
We at Bang* understood that this challenge extended beyond ID and into the UXD domain viz the interpretation of mouse based web site navigation into a quasi ATM one. The aim therefore was to concentrate on the underlying navigation and play down the style of the device. At Bang*, we visualized this as a customer centric PoS terminal, that also served as a phone. Deliberately the style was muted and cues given to PoS style keypand and Card insertion zones. To help attract revenues from value added services, we isolated this section in the form of hotkeys keeping them to one side of the product.
